Jutta Zeisset is an entrepreneur, social media consultant and author of the book “Social Media für Landwirte”. Together with her 30 employees, she runs her “MuseumsCafé” and the “Hofladen Zeisset”. She is a sought-after speaker nationwide and shows farmers, small businesses, associations, clubs and even ministries in workshops how they can inspire people with social media. Her motto: Transparency creates trust. To this end, she trains farmers how to use digital communication to show how they do their work.
In her talk, Jutta Zeisset explains how important it is for small companies not to shut themselves off from today: this means that they can keep up with the times with the help of digital media, or even better: offer their customers a pleasant and uncomplicated experience from table reservations via WhatsApp to a productive exchange via social media.