Can companies benefit from investing in art, especially in times when artificial intelligence and industry 4.0 radically change our business world and job requirements? Dr. Ulrike Lehmann makes a case that art increases creativity, fosters out-of-the-box thinking, opens doors for unconventional talks between business partners and in the end, will increase profit. And besides that, it simply makes life happier!
Dr. Ulrike Lehmann is an art historian with many years of experience as a curator in museums. As an art coach she accompanies people on the road to art. She is a trained PR consultant and entrepreneur. Arts and talking about them is her passion. “Arts can communicate” is her belief and motto, connecting art and economy is her goal.
TEDxFreiburg talk by Dr. Ulrike Lehmann (German)
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